STYLE GUIDE AND MERCHANDISING PROGRAM FOR CLEVER AND SMART.
On 2003, BRB Internacional asked for me to develop the style guide and the merchandising program for Clever and Smart, the comic characters created by F. Ibáñez. The release of the first action movie with real actors based on the characters and the new look that I gave to the license, making funny parodies of movies and hot themes at that moment, were the reason to place Clever & Smart as one of the three most important licenses in Spain that year.
Samples of parodies from the merchandising program for Clever & Smart.
© F. Ibáñez/Ediciones B/BRB Internacional. (Forbbiden the use of the images without the authorization of the owner)
PRODUCTS GALLERY BASED ON MY OWN DESIGNSParcheesee game with PVC figurines and Clever plush. Chess game with PVC figurines and Clever plush.
APPAREL: T-Shirts and adult boxers short.
Shot glasses and beer jars.
Alarm clocks in different sizes.